SGT LLOYD ABRIA LUNA PAFR, RSP, CWS—the first Filipino to represent the Philippines in Global Speakers Summit, the first to speak in a French and European Speakers Convention, the first Filipino to become member of the board of Global Speakers Federation—is a renowned professional speaker, author of 16 best-selling books, columnist at The Manila Times, and a sergeant at the Philippine Air Force Reserve Command.
He is the founder of The New Channel (TNC) Media Corp., a livestream platform for inspirational shows, Stepback, a leadership and culture development company that helps leaders and organizations see the bigger picture in life and at work, and Transformed Community, an online group on leadership transformation. The founder of Philippine Association of Professional Speakers, he has been an Asian motivational speaker for over 15 years, delivering an average of 100 inspirational speeches annually. He is the first Registered Speaking Professional (RSP)—the highest earned designation given to Filipino professional speakers— and the first Certified Webinar Speaker (CWS) in the Philippines.
Lloyd is the president of LLOYDLUNA Communications, the parent company of Stepback, Umbrella Motivational Speakers, Scroll Publishing, Skybell Clothing, and Peaches Music.
Widely known as #PambansangInspirasyon, he has been a resource speaker since 2004 in over 1,500 conventions, conferences, and seminars, has appeared in over 200 media interviews, and has spoken on leadership to personnel of several major global companies worldwide, to key managers and staff of Philippine government agencies, and to students and faculty of various schools in Asia.
As author and originator of “Stepback: The Lost Art of Filipino Leadership,” Lloyd teaches the philosophy of putting people at the center of leadership. Using his in-depth study of the building of the 2,000-year-old Rice Terraces of the Philippine Cordilleras, which has been named as a UNESCO World Heritage Site, Lloyd believes that great leaders are shaped and defined by three crucial steps they make for their people: (1) stepping in to educate them; (2) stepping back to delegate to them; and (3) stepping up to grow and transform with them. He is also the framer of Intentional Transformation Framework based on his book, Transformed: How To Win In A Game Of Change.
His discovery has been the cornerstone of organizational and human capital development programs in the areas of leadership, management, sales and marketing, business development, and innovation, and change. His intensive research has made him the program resource person of Stepback Sales Leadership at the Ateneo de Manila Graduate School of Business Center for Continuing Education.
For his work as a motivational speaker, Lloyd has been conferred scores of awards over the years, among them the Collegiate Ambassador for Peace award in South Korea, remarkable alumnus of Polytechnic University of the Philippines, and the 2010 SM Supermarket Brand Ambassador award. At age 31, he was nominated for the 2013 Ten Outstanding Young Men of the Philippines award. In 2019, he was conferred Quezon Medal of Honor, the highest recognition given to a civilian by Quezon provincial government out of its 2 million population.